Felan Parker: “Why I took six Book & Media Studies Students to San Diego Comic-Con”

In a blog post for the St. Michael’s College, U of T website, Swarming SDCC co-investigator and Friend of the Lab™️ Felan Parker writes about our fieldwork experience this summer:

After a crash course in ethnographic research methods and a test run at the much smaller, less mainstream Toronto Comic Arts Festival, we set out for San Diego with our six intrepid undergrad researchers in tow. Even after reading extensively about SDCC and hearing from more seasoned con-going members of the team, nothing can prepare you for its overwhelming magnitude and dizzying range of activities demanding your attention.